
Mapping The iconic hours
Challenge
Improve branding and website design of a digital travel guide
Roles
Creative director
UI/UX Designer
Web Designer
Personal Goals
Revamp the website to be more immersive, engaging, and emphasize more on the concept of “Iconic hours” of Hong Kong
Timeline
07/2023-09/2023
Responsbilities
Storytelling
Wireframes & prototypes
UI/UX web design
Tools
Figma
Project background
The word “Time” in most asian languages are not just time, but time AND space. Hong Kong is unique for its collective sense of time, despite the hustle in the city, people operate under a cohesive schedule, and it is the unique space and culture of Hong Kong that has lead to this magical experience. For this project, we want to put emphases on the idea of exploring Hong Kong through the lens of time. I designed a particular web flow driven by this goal and implemented a series of features that help highlights such element to create an immersive experience for users.