Mapping The iconic hours

Challenge

Improve branding and website design of a digital travel guide

Roles

Creative director

UI/UX Designer

Web Designer

Personal Goals

Revamp the website to be more immersive, engaging, and emphasize more on the concept of “Iconic hours” of Hong Kong


Timeline

07/2023-09/2023

Responsbilities

Storytelling

Wireframes & prototypes

UI/UX web design

Tools

Figma

Project background

The word “Time” in most asian languages are not just time, but time AND space. Hong Kong is unique for its collective sense of time, despite the hustle in the city, people operate under a cohesive schedule, and it is the unique space and culture of Hong Kong that has lead to this magical experience. For this project, we want to put emphases on the idea of exploring Hong Kong through the lens of time. I designed a particular web flow driven by this goal and implemented a series of features that help highlights such element to create an immersive experience for users.

Process highlights

Interface prototype highlight